Trustworthy Treats

The singular trend driving sales and product development across the industry holds strong in the food sector: dog owners want products for their pets that are equivalent to what they purchase for themselves. Pets are integrated members of the family, and owners feed their pets accordingly.

“It’ll probably come as no surprise [that] people want to feed their pets the same way they feed themselves,” said Cathy Enright, Pet Food Institute CEO and president.

“I think we can …

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